Those optimistic upstarts, struggling to find the foundational analysis we needed for our erectile dysfunction and lubrication research, hit the trade shows looking for answers.
What we found was interchangeable dildos and masturbation sleeves. Little to no innovation and a plethora of cookie-cutter products, services, and resources all promising pleasure but often delivering an anti-climax.
The sex industry, despite its many varied and celebrated expressions, is somehow one-size-fits-all. And if those products don’t get you going or fall short of your expectations? Shame on you. You’re the failure, not the product, right? Well actually, we beg to differ.
At Modality, we want to help you make decisions without shame and identify your real needs – whether you're an experienced sex toy connoisseur, a first-timer, or a rookie entrepreneur. But even more than that – we want to help the industry grow and innovate so that more of your unique needs and nuanced desires are met.
Exhilarating, satisfying, oh-em-gee pleasure, no matter who you are or what you enjoy. That’s the Modality philosophy.
Modality is here to shift the sex industry into a future of innovation that delivers pleasure for everyone. The pleasure industry, if you will.
We review products, interview innovative designers and sensual artists, and survey real people worldwide. Then we sift through it all – the sex products, services, surveys and resources – to help make sense of personal pleasure journeys.
We take this knowledge and write articles, case studies, and reports so you can easily understand the complexities we unearth. We even consult rookies looking to get in the game and create go-to-market, validated concepts for the more experienced.
You might have noticed we unabashedly invite anyone who finds themselves on our site to join our surveys. (Seriously, go here if you’d like to share and haven’t already).Why? Because we rely on thoughtfully collected sexual information that’s truly representative of actual people so we can spark innovation in the industry from real insights.We’re actively building a network of consent-based data collection tools, dissemination strategies, and research methods. It’s not just surveys and interviews, or on- and offline sex shop scanning. There’s academic papers, trade show visits, and conversations with other industry experts too. Our writers then transform everything gifted to us into evidence-based insights that help the world’s sexiest businesses grow and stay on top of everything that’s going down in the industry.
Want to support our work in The Pleasure Lab or be part of the Modality team? We’d love to connect with you. Tell us about yourself!
Our community shaping the future of pleasure with a focus on innovation, intimacy, and well-being.
Every perspective counts. Every voice matters. Your juicy details shape the future of innovation.
Enjoy complimentary early access to the reports your anonymous experiences contributed to.
