MODALITY IS IN

The business of sex.

Modality is a custom research and insights agency for the sex industry, designed to help your business thrive. Think of us as a hotbed of sexual research.

We’re much more than data analysts seeking better sex. Founded in 2018, our mission is to make the sex industry research and data-driven. Our team of experts work with founders, investors and manufacturers to produce market research, white papers, and reports exploring trends in the sex industry to benefit your business and make sure everyone has access to sexual satisfaction.

With over three decades of experience, we’ve got you covered on everything from research on market expansion opportunities (because size matters) to consumer trends and industry regulations.

What we offer

WE WORK WITH

THE SEX INDUSTRY RESEARCHERS

Get intimate with data.

We offer insights and market research into the sex industry and sexual wellness. Whether you’re launching a sex tech venture, exploring market possibilities for a new sex product or looking to expand your company, Modality gives you the market intelligence you need to get down to business.

Let's hook up

What we offer

VALUES

At Modality our work is all about harnessing data to make the world a sexier place for everyone. We are committed to working with our customers to provide expertise that meets your business needs.

HOW WE WORK

COLLABORATION
Whether you’re an established company making a sex product investment and looking to expand your business or a newcomer starting out in the industry, the Modality team works with you to get the results you need. The kind that make you go O.M.G. Yes!

EXPERTISE
With 30 years collective experience in market research and intelligence specializing in the sex industry, you can be confident you’re in expert hands with the Modality team.

SUSTAINABILITY
Is your sex product sustainable? How do you recycle a vibrator? Sustainability might not get everyone hot and heavy but at Modality we believe the impact we have on society is an important part of making the world a sexier place.

INCLUSIVITY
We believe every person has the right to access sexual satisfaction and sex should be pleasurable for everyone. So we are continually learning, analyzing and exploring to make sure our data reflects all people no matter their age, gender, race, religion, or ability.

OUR SERVICES

What we offer.

OUR SERVICES

LUBE

Easing you into the industry

Lube is our Investor Readiness Bundle. Created for newcomers wanting to enter the industry, The Bundle will help you secure the investors you need to take your venture forward. The Bundle includes:

✓ Competitive Analysis
✓ Initial Customer Interviews
✓ Initial Persona Building
✓ Business Model Brainstorm

✓ Pitch Deck Design

Get Lube

HANDY

Take care of your business

Sometimes you just need to give yourself a little helping hand. Our Handy service gives you the opportunity to get to know your business better. We offer two customized options — or a combination deal.

HANDY BUSINESS is a business analytics package including:

✓Business Audit

✓Custom Solutions for Client Business

Domains: Financial, Operations, Data Analysis

HANDY VALIDATION is a customer validation package that covers:

✓Customer Surveys

✓Focus Groups

✓Interviews

Get Handy

KINKY

Peek at what’s out there

Get the pulse of the latest developments in the sex industry with Modality’s Kinky service. Our custom market research package is ideal for established companies looking to expand and feel their way into new experiences.

Kinky delivers you tailored market research for:

✓Expansion Opportunities

✓Market Entry Planning

Get Kinky

WHAT'S NEW

The latest from Modality

LATEST REPORT —

Recyle my vibrator?

The Case For Sex Tech Sustainability Metrics.

Since the mid-2000s, growing consumer awareness around sustainability has compelled corporations to prioritize their carbon footprint because they have seen that sustainability values impact consumer purchasing decisions.

Download Your Free Copy

MEET

Modality leadership.

Meet the three women leading our growing team of sex industry researchers and data analysts.

LEX - PRODUCT

Modality CEO and spokesperson, Lex isn’t just a skilled researcher, strategic planner, project manager and business analyst, she also happens to speak Mandarin and can easily liaise with Chinese sex toy manufacturers having lived in Asia for 7 years.

Lex understands the global market for sex toys and Modality is her brainchild. When she’s not researching the latest sex industry trends, she’s meeting with clients and pitching collaborations.

KLARA - STRATEGY

Klara is Modality’s expert in sex industry developments. Alongside her work with Modality she’s a Business Intelligence Manager for a global eCommerce company. We won’t tell you which one, but let’s just say it puts her in a prime position when it comes to understanding eCommerce - which is a vital area for our clients.

Klara speaks English, Spanish, Portuguese and French and has experience in global business strategy in the Americas, Europe and ASEAN.

TUMI - OPERATIONS

When it comes to manufacturing and technical knowledge, Tumi is Modality’s resident tech specialist. She’s also fluent in several African languages and has 10+ years in manufacturing and operations.

Working as an Electrical and Electronics Engineer, and with her South African background, Tumi offers a unparalleled perspective for Modality clients looking to expand to the African continent.

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Let us know how we can help.

Modality Group